Webby Award

20
Jun 2013
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Help Us Help Stem Cells Help You

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When we set about revamping our website here at the Canadian Stem Cell Foundation, we realized that a subject as exciting and loaded with potential as stem cells ought to have a website that captured that sense of excitement and explored that potential.…

When we set about revamping our website here at the Canadian Stem Cell Foundation, we realized that a subject as exciting and loaded with potential as stem cells ought to have a website that captured that sense of excitement and explored that potential.

Not that our previous version didn’t. Our original site was innovative enough to win a Webby Award – the online equivalent to an Oscar – in 2010. But it was created in our early days and, just like the field of stem cell science, we have moved ahead, taking on bold new challenges our old site could no longer encompass.

The first step was to simplify the message. As the national voice and champion, our essential role is to unite scientists, business and community leaders behind accelerating the process of turning stem cell research into clinical applications to treat or cure currently untreatable and incurable diseases. We were able to distil that role into the seven words trumpeted on our home page: Help Us Help Stem Cells Help You.

Everything found on the new site fans out from there. The Toward Treatments section, for example, is there to explain – in language everyone can understand – how far along stem cell research is in addressing diseases that have perplexed medical science for centuries. The idea is to provide a resource where patients, their families and friends can go to get the straight goods on whether there is a stem cell treatment available or where a potential  treatment is in the research-to-clinic pipeline.

‘Watch this space’

Currently, we have 14 diseases/conditions covered, ranging from ALS to Wound Healing. We hope to have a total of 18 prepared by year’s end. Which speaks to the evolving nature of our website. It is a work in progress. For example, our Stem Cell NewsDesk is in “watch this space” mode.  The idea with the NewsDesk is to provide regular updates on progress in stem cell research, assess the importance of advances that the mainstream media are highlighting and shine a light on work that may be going unnoticed.  It will be the go-to place for fair and balanced reportage of the progress that stem cell science is making. We plan to test run it over the summer and have it operational for the fall.

As for the Canadian Stem Cell Strategy, it represents the Foundation’s number one priority for the next two years.  Canada needs a properly funded, publicly supported research and development strategy to stay at the forefront of this exciting field of medical research and to move further, faster toward the types of treatments everyone is hoping for.  We are in the formative stages of creating the Strategy, but Canadians will be hearing a lot more about it over the coming months.

New features, old favourites

One of the new features on the site is our powerful Legacy Video that outlines Canada’s role in founding and developing stem cell science. Watching it, you can’t help but be impressed by Canada’s remarkable contributions to founding and developing this exciting and important field of research, and to fully appreciate the notion that, ‘If hockey is Canada’s game, its science is stem cells.”

For those who enjoyed the old website, do not despair. We have maintained its most-visited and best-loved elements.  The Rock Star Scientists Video that features several of Canada’s leading scientists talking about their work continues to inspire. We encourage you to visit the Stem Cell Charter page and, if you haven’t already, add your name to the thousands of Canadians who believe in the therapeutic potential of stem cells and who have committed to becoming more informed about and engaged in advancing stem cell science.

We built this site to evolve and move forward as the science we champion evolves and moves forward. To explore the potential. Now, that’s exciting.

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16
Apr 2010
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What’s a “Webby”?

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Just about the most prestigious award you can receive on the internet—and we’ve just been nominated.

Hailed as the “Internet’s highest honor” by the New York Times, the Webby Awards honour websites, interactive advertising, online film and video, and mobile web sites.…

Just about the most prestigious award you can receive on the internet—and we’ve just been nominated.

Hailed as the “Internet’s highest honor” by the New York Times, the Webby Awards honour websites, interactive advertising, online film and video, and mobile web sites. This year nearly 10,000 entries were received from over 60 countries, so being a finalist is a pretty big deal.

Our website [www.stemcellfoundation.ca] is one of only five finalists worldwide in the category of Activism. This is exciting not just because we might win, but because of the opportunity to reach so many more people about the importance of stem cell science. You might ask, “Will you really reach that many more people?” The answer is yes. The number of visits to the site has increased by 2,000% since our nomination was announced.

If you haven’t been to the site, I encourage you to go. You’ll find compelling videos and other content in plain, clear language. You’ll also find the link to the Stem Cell Charter—a universal statement of principles—that is helping to guide decision-making around the world.

Who Picks the Winners?

There are two answers to that: A panel of (highly esteemed) judges — and YOU!

The Webby Awards are chosen by the International Academy of Design Arts and Sciences. Judges include:

    • Musician David Bowie

 

    • Internet inventor Vinton Cerf

 

    • Martha Stewart

 

    • The Weinstein Company’s Harvey Weinstein

 

    • Arianna Huffington

 

    • Flickr co-founder Caterina Fake

 

    • Ogilvy’s Chief Digital Officer Lars Bastholm

 

    • “Simpsons” creator Matt Groening and

 

    • Virgin Group Chairman Richard Branson.

As a nominees, we’re also eligible for the People’s Voice award — that’s where you come in.

From now until April 29th, you can cast your vote to help us win the People’s Voice award. Yes, this is a great chance to support the Foundation. But it’s bigger than that. This is a great chance to share with friends, family and co-workers the importance of stem cell science and its potential to bring healing to so many people. So point your mouse HERE and press that button. And once you’ve voted (one vote per email address), get your friends to vote by tweeting, posting, emailing—whatever you can think of to get the word out.

Winners will be announced on May 4th, 2010 and honoured at a ceremony in New York City on June 14th where they will have an opportunity to deliver one of the Webby’s famous five-word speeches. Past Webby Award winners—and their speeches—include:

    • Al Gore – “Please don’t recount this vote.”

 

    • Stephen Colbert – “Me. Me. Me. Me. Me.”

 

    • Michel Gondry – “Keyboards are full of germs.”

(And while we don’t want to get ahead of ourselves, what do you think ours could be?)

Thanks for supporting us. Thanks for voting, for sharing and for being a champion for stem cell science.

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